Organic loose leaf tea

Α passion project of two cousins who, after traveling the world, were inspired to reconnect with their roots and celebrate the rich heritage of Greek flavors. With a deep love for traditional Greek tastes and a commitment to quality, they created a line of organic teas that encapsulates the essence of Greece—radiant sun, aromatic herbs, crystal-clear mountain streams, and vibrant, healthy living!

For this project, I focused on more than just visual aesthetics—I built a brand identity that tells the story of the people and places behind the product. From the start, I prioritized reflecting the authenticity of the production process. The herbs are sourced from small, independent growers in Crete, reinforcing a commitment to sustainability and local craftsmanship.

The packaging acts as a storytelling tool, bridging the gap between modern consumers and Greece’s rich cultural history. The bold illustrations and vivid color palette capture the essence of Greek landscapes but also stand out on the shelf, making the product instantly recognizable and memorable in a competitive market.