Niobe wine labels

Niobe is a series of homemade wines from Lesvos, Greece. The name inspired me for the label design to create illustrations that narrate the ancient legend of Niobe, the symbol of the bereaved mother and one of the most memorable Greek myths.

For the three types of wine I used a different color palette and paper. Pale gray paper for the basic series of red and white wine, and bright red paper for the limited series of aged red wine in oak barrel.

According to the myth, Niobe who had six daughters and six sons, boasted about being more fertile than goddess Leto, who had only two children, Artemis and Apollo.

As punishment for her pride, Apollo killed all Niobe’s sons and Artemis killed all her daughters. Niobe went back to her Phrygian home where she was turned into a rock on Mount Sipylus.