Lesvos Food Fest 2022

Lesvos Food Fest is an annual cultural event organised by the Molyvos Tourism Association.

The festival aims to promote local products and their producers and to highlight the gastronomic tradition of Lesvos through a series of events across the island.

In collaboration with K44 Design Studio, I was asked to create a set of key visuals which would accompany this year’s promotional material and would be part of its visual identity.

Based on collage aesthetics and the main colours of the brand -olive green and turquoise blue, I designed 6 illustrations for each event that takes place at a different spot across the island.

Small dishes, traditional drinks, delicious sweet treats, landmarks and fun activities are the ingredients of the festival, which are blended with photography, illustration elements and textures, arriving at a vivid and playful result.