Visual designer with a focus on branding and product design

With a background in visual communication, I bring seven years of experience in creating visual systems, identity concepts, and product designs across various industries spanning from tourism and culture to healthcare, retail & fintech. The diversity of industries I’ve designed for, has refined my skills in understanding the different needs of every user group, and in creating solutions that resonate with diverse audiences.

The user-centered approach and the combination of creativity with analytical insights are the key elements of my design process. This ensures that my designs are not only visually appealing but also intuitive and engaging, creating satisfying user and brand experiences.

I am currently based in Barcelona, pursuing a master’s in Interaction Design and User Experience while working in the cultural merchandising sector. Being at the intersection of culture and commerce, I combine creativity with functionality to develop bespoke products that not only reflect the identity of cultural institutions but also drive revenue through innovative, market-driven design.